Leyendecker lent his models an air of elegant sophistication and, since he was gay, a homoerotic undertone that went unnoticed by most people who saw his work in newspapers and in magazines like the Saturday Evening Post (for which he shared cover art duties with Norman Rockwell). Leyendecker’s distinctive designs, like his ads for Arrow Shirt collars, helped to define the image of men for his era (and the producers of the 1973 hit film The Sting certainly knew of him, borrowing his style in posters for the movie). Leyendecker (1874–1951), his work as a commercial artist may seem vaguely familiar to you as part of the popular culture of the early 20th century, especially the Roaring Twenties. Courtesy New-York Historical Society.Įven if you’ve never heard of J. Image Credit: National Museum of American Illustration, Newport, Rhode Island.
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